In former articles, we have talked a lots about how a leather bracelet can enhance the masculine look for men in various occasions. Why does this topic inspire us so much? Because we believe that in modern era, men have more ways to express themselves, not just limited to wedding rings and watches! Unsurprisingly, we’re not the only one who holds that belief. In 2019, the lifestyle stores in the UK see the rise of 70% in sales for man’s jewelry sector, especially in bracelets.
In this post, we would gladly to share you some tips that might help your leather bracelets become more appealing to customers.
Let’s start with the basic thing: which are the latest trends in the market? These days, men are prone to modern and practical bracelets. But it doesn’t mean they are conserved. In contrast, they are more adventurous in wearing different types of jewellery, even precious jewelry with gemstones! However, the most preferable way is layering different types of bracelets, such as beaded leathers with bangles or watches with flat leather laces or three of them all together.
Photo 1. Layering braided leather cords and beaded bracelets is trendy
In order to add more aesthetic look of the bracelet, we suggest you do not hesitate to experiment special magenetic clasps, especially for customers who just add bracelets in their closet for the first time because leather bracelets with hook or anchor clasps cannot disappoint anyone! Designers also try something bold with the claps. Designers are customized the clasps by plating details in black, blue and rose gold. It’s better if you could give these locks finishing or matt touches as it has been popular for a while.
Photo2. Anchor locks can go along well with soft leather cord
Surprisingly, the challenge with men’s handmade jewelry does not lay on perspective or product limitation, but on jewelry display in the store. Many researchers reported that men don’t feel comfortable in shopping for their jewelry as the space is not sufficient. Make sure to give your male customers a dedicate space and you will be surprised with how sales in this section skyrockets.
Photo3. Give male customers an appropriate space
Finally, while we emphasize on the importance of purchase power from men, please do not forget pretty ladies who seek from time to time an ideal gift for their partners. Be sure to run appropriate promotions on Father’s Day because who don’t want to praise our daily heroes?
If you want to have an idea how to prepare a handmade bracelet for your men, check another post from our blog here. Our experience in working with many designers can give you some inspiration.
